Privacy Policy

1. Introduction & Who We Are

Welcome to My Pretty Holidays and Leisures Private Limited ("MyPrettyHolidays", "we", "us", or "our"). We are a travel agency incorporated in India, with our registered office at:

Door No. 6, HMT Industrial Estate, Kalamassery, Kochi – 683503, Kerala, India.

We operate the website myprettyholidays.com and provide travel-related services including tour packages, customised itineraries, hotel bookings, transport arrangements, and visa assistance.

We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect from you, how we use it, with whom we share it, and what rights you have over it. Please read this policy carefully. If you do not agree with its terms, please discontinue use of our website and services.

2. Information We Collect

We collect information that you provide directly to us, as well as information gathered automatically when you visit our website. The categories of information we may collect include:

2.1 Information You Provide

• Identity Data: Full name, date of birth, nationality, passport or government ID details.
• Contact Data: Email address, phone number (including WhatsApp number), residential or billing address.
• Travel Preferences: Preferred destinations, travel dates, accommodation type, meal preferences, special requests, and any accessibility or medical requirements you choose to share.
• Booking Data: Tour selections, number of travellers (including names and ages of co-travellers), special occasions, itinerary preferences, and payment information.
• Communication Data: Enquiry forms, messages, emails, or chats you send to us.
• Marketing Preferences: Whether you have opted in or out of receiving promotional communications from us.

2.2 Information Collected Automatically

• Usage Data: Pages visited, time spent on pages, links clicked, and referral URLs.
• Device & Technical Data: IP address, browser type and version, operating system, device identifiers, and screen resolution.
• Cookies & Tracking Data: Cookies, pixels, and similar technologies that help us understand how you use our website. See Section 6 for more details.
• Location Data: Approximate geographic location inferred from your IP address.

3. How We Use Your Information

We use your information for the following purposes:

• Booking Processing: To confirm reservations, process payments, issue booking vouchers, and coordinate with our service partners on your behalf.
• Customer Communication: To respond to your enquiries, send booking confirmations, travel updates, and important service notifications.
• Personalisation: To tailor our recommendations, tour suggestions, and website experience to your travel interests and browsing behaviour.
• Analytics & Service Improvement: To understand how visitors use our website, identify popular content, and improve our offerings and user experience.
• Marketing & Promotions: With your consent (or where permitted by law), to send you newsletters, special offers, and promotional material about relevant tours and travel deals. You may opt out at any time by clicking "Unsubscribe" in any marketing email, replying "STOP" to an SMS, or emailing us at sales@myprettyholidays.com.
• Legal Compliance: To meet our obligations under applicable Indian laws and regulations, and to resolve disputes or enforce our agreements.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent transactions and other illegal activities.

We will only use your personal information for the purpose it was collected for, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose.

4. WhatsApp Communication

MyPrettyHolidays uses WhatsApp as a customer communication channel. By providing your WhatsApp number and enquiring through our website, contact form, or directly via WhatsApp, you consent to receive the following types of messages from us via WhatsApp:

• Booking confirmations, itinerary details, and payment receipts.
• Pre-departure information and travel advisories.
• Responses to your enquiries from our travel advisors.
• Promotional offers, exclusive deals, and seasonal travel packages (where you have opted in to marketing).

You may opt out of WhatsApp marketing messages at any time by replying "STOP" to any message or by contacting us at sales@myprettyholidays.com. Please note that opting out of marketing messages will not prevent us from sending transactional or booking-related communications that are necessary to fulfil your travel arrangements.

5. Information Sharing

We do not sell, trade, or rent your personal information to third parties for their own marketing purposes. We share your information only in the following circumstances and strictly on a need-to-know basis:

• Hotel Partners & Accommodation Providers: To confirm reservations and communicate any special requests or preferences on your behalf.
• Airlines & Transport Providers: To issue tickets, confirm seat allocations, and communicate relevant passenger information required for travel.
• Ground Transport & Activity Operators: To arrange transfers, guided tours, sightseeing activities, and other on-ground services included in your package.
• Payment Gateways & Financial Institutions: To securely process payments. These providers operate under their own privacy policies and are PCI-DSS compliant.
• Visa & Documentation Services: Where visa assistance is requested, relevant identity and travel documents are shared with authorised visa processing agents and embassy authorities.
• Technology Service Providers: Companies that host our website, operate our CRM, or provide analytics tools (e.g., Google Analytics), subject to strict data processing agreements.
• Legal Authorities: Where required by law, court order, or governmental authority in India or any other applicable jurisdiction.

All third parties with whom we share your data are required to respect the security of your personal data and to treat it in accordance with applicable law. We do not allow them to use your personal data for their own purposes.

6. Cookies & Analytics

Our website uses cookies and similar tracking technologies to enhance your browsing experience and to understand how visitors interact with our content.

6.1 Google Analytics 4 (GA4)

We use Google Analytics 4 to collect anonymised data about website traffic, user behaviour, and engagement. GA4 tracks information such as pages visited, session duration, device type, geographic location (country/city level), and traffic sources. This data is used in aggregate to improve our website and marketing effectiveness. Google Analytics sets cookies (e.g., _ga, _ga_*) that persist for up to 2 years. To opt out, you can install the Google Analytics Opt-out Browser Add-on.

6.2 Meta Pixel (Facebook Pixel)

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to understand how people interact with our website after seeing our ads. The Meta Pixel may track actions such as page views, enquiry form submissions, and booking completions. To opt out of interest-based advertising from Meta, visit Facebook Ad Preferences or the Digital Advertising Alliance opt-out tool.

6.3 Essential & Functional Cookies

We also use strictly necessary cookies to operate our website (e.g., session cookies for form submission) and functional cookies to remember your preferences (such as selected currency).

6.4 Managing Cookies

You can control or delete cookies through your browser settings. Disabling cookies may impact the functionality of certain features on our website. Most browsers allow you to refuse or accept cookies and to delete existing cookies through the settings/preferences menu.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements. Specifically:

• Booking Records: Retained for a minimum of 7 years after the travel date, as required under Indian accounting and tax laws.
• Enquiry & Communication Data: Retained for up to 3 years from the date of last contact, to allow us to respond to follow-up queries and legal claims.
• Marketing Data: Retained until you opt out or for 3 years of inactivity, whichever comes first.
• Analytics Data: Aggregated and anonymised analytics data may be retained indefinitely as it cannot be used to identify individuals.

After the applicable retention period, your data is securely deleted or anonymised.

8. Your Rights

Subject to applicable Indian laws, you have the following rights regarding your personal data:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete information we hold about you.
• Right to Deletion: You may request that we delete your personal data, subject to legal retention obligations. We may need to retain certain information to complete existing bookings or fulfil legal duties.
• Right to Withdraw Consent: Where we rely on your consent to process your data (e.g., for marketing), you may withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to Object: You may object to our processing of your personal data for direct marketing purposes.

To exercise any of these rights, please contact us at:

We aim to respond to all valid requests within 30 days. We may ask you to verify your identity before processing your request.

9. Security

We have implemented appropriate technical and organisational measures to protect your personal data from accidental loss, unauthorised access, use, alteration, or disclosure. These measures include SSL/TLS encryption for data transmitted through our website, access controls limiting who within our organisation can access your personal data, and secure storage of booking and payment records.

While we strive to use commercially acceptable means to protect your personal data, please be aware that no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you in accordance with applicable law.

10. Third-Party Links

Our website may contain links to third-party websites, including hotel booking platforms, airline websites, travel blogs, and social media pages. These sites have their own privacy policies, and we do not accept any responsibility or liability for their practices. We encourage you to read the privacy policy of any third-party website you visit. Clicking on a link to a third-party website does not imply our endorsement of that site.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Effective Date" at the top of this page and, where appropriate, notify you by email or by placing a prominent notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us:

We are committed to working with you to reach a fair resolution of any privacy concern you may have.